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As a creator for H&R Block, I handled everything from video editing and graphic design to creative conceptualization—plus, I even stepped in as the mascot when needed.
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Overall incharge of making content for their social media accounts that's appeals to working/investing families, skilled strivers, and Gen Z.
16k+
Likes
2M+
Views
10K+
Followers
Examples of Social Video Top Performers
Scary Maze Game for Taxes
Tapping into Gen Z nostalgia on Tiktok,
and relating it back to taxes with a reference to a classic jumpscare video.
H&R Block Match Cut
Taking pictures of several H&R Block storefronts, I was able to reuse match cut for multiple videos as a visual hook.
Why You Shouldn't File With
H&R Block
Using a negative hook to entice to
viewer to watch to the end.
Instagram Stories
Examples of Social Static Top Performers
Block (Dune Parody)
Using the hype of a new movie or music releases to plug in the mascot.
Are you lonely... I Can Fix That
Tapping into trends online with the H&R Block mascot were always top performers for Tiktok and Instagram.
Cultural Tax Memes
Using cultural moments and tieing them back to taxes were always top performers on Instagram and Facebook.
Other Achievements
Child Tax Credit Campaign
Taking the concept of my most viral post into a whole campaign based on its success. I made the original post so I was brought in to concept, oversee and create several social post around the same idea.
Mascot and Chicago Dogs
H&R Block did an activation in Chicago to get more people to sign up before the end tax season. I was flown out to wear the mascot costume and hype up the audience as we did our week-long activation at Wrigley Field, Lakefront Park, and many other places.
Links to Social Media
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